Now a professional sports photographer, Adam Pretty discovered his passion for his line of work at school, where he first studied photography. After leaving school, he began to work as a freelance photographer before starting his career as a news photographer for the Sydney Morning Herald, in 1997. His passion for sports photography and desire to specialise in this industry saw his move to Allsport (now Getty Images) in 1998, where he works today. We worked with Adam in 2016 on a diving photography shoot at Crystal Palace National Sports Centre, with three elite divers.
Since moving to Getty, he has worked around the world on a number of incredible shoots to produce some outstanding photography. He’s photographed seven Olympic Games, being one of the key photographers during the 2000 Summer Olympics in Sydney, 2002 Winter Olympics in Salt Lake City, 2004 Summer Olympics in Athens, and the 2012 Olympic Games in London.
In addition to photographing major sports events, he has taken on assignments from a number of high-profile magazines including Times Magazine, Sports Illustrated, Life Magazine, Harpers Bazaar, and Marie Claire.
In 2007 he expanded his repertoire by shooting advertising projects alongside his editorial work. His advertising clients have included Adidas, Nike, New Balance, L’Oreal, BMW, Philips, General Motors, Coke and Sprite.
Pretty’s excellent in the field, and his desire to challenge people’s perceptions with fresh ideas, has been acknowledged worldwide, evidenced by his multitude of major international awards. These include, but are not limited to:
- Song World Photography Awards – 1st Place Sports 2013
- Canon AIPP – Australian/International Photographer of the Year 2012
- Kuala Lumpar International Photo Awards – 1st Place Open Category 2012
- World Press Photo – 1st Place Sports Story 2011
- PDN Photo District News – 1st Place Sports Series Photo Annual 2011
- Pictures of the Year International – 1st Place Sports Picture Story 2011, 1st Place Sports Portfolio 2010, 1st Place Olympic Sports Picture 2004
- Communication Arts – 1st Place Photography (Book Category) 2010
- NPPA Best of Photojournalism – 1st Place Sports Picture Story 2006
Chris Snode (CDA) is one of the longest-running and most experienced casting directors in the industry. After competing in the 1984 Olympics Games as a World Champion diver, Chris returned to the UK and founded Chris Snode Casting, where he very quickly established a reputation for casting exceptional commercials. With his extensive knowledge of the sports industry, and his aptitude to recognize talent, he was able to guide his clients towards the perfect individuals for the job.
All of us at Chris Snode Casting love Pretty’s work. We have already showcased some of his work, but here’s a further selection of some of our favourite photographs!
We love Pretty’s work and can’t wait to see his latest work. You can see more of Pretty’s sports and advertising photography work on his website.